People decide whether to trust and donate to a GoFundMe campaign in seconds — and visuals play a major role in that decision. The Image & Video Optimization Guide shows you exactly how to use photos and videos to build trust, emotion, and credibility.

What’s Included:

• What types of images increase trust and feel authentic

• Proven video length & simple script formula that keeps viewers engaged

• Smartphone recording checklist for clear, professional-looking videos

Why It Works:

Strong visuals make your campaign feel real and trustworthy. This guide helps you present your story clearly and confidently, even with just a phone — increasing engagement, shares, and donations.

Benefits of the Image & Video Optimization Guide

• Builds instant trust with authentic, donor-friendly visuals

• Increases engagement by keeping viewers watching and emotionally connected

• Improves first impressions, making your campaign feel real and credible

• Helps you look professional even when recording with just a smartphone

• Boosts donations and shares by strengthening emotional impact

The result: a more convincing GoFundMe page that attracts attention, earns trust, and inspires action.

Essential for making a powerful first impression and boosting donor confidence.